Marketing Operation & Analysis

Location: Bangalore, India

Sapiens International Corporation (NASDAQ and TASE: SPNS) is a leading global provider of software solutions for the insurance industry, with a growing presence in the financial services sector. We offer integrated core software solutions and business services, and a full digital suite for the property and casualty/general insurance; life, pension, and annuities; and reinsurance markets. Sapiens also services the workers’ compensation and financial and compliance markets.

Our portfolio includes policy administration, billing, and claims; underwriting, illustration and electronic application; reinsurance and decision management software. Sapiens’ digital platform features customer and agent portals, and a business intelligence platform. With a 40-year track record of delivering to more than 600 organizations, Sapiens’ team of over 5,000 employees operates through our fully-owned subsidiaries in North America, the United Kingdom, EMEA, and Asia Pacific. For more information: www.sapiens.com.

Job Description:- 
•    Build audiences and accounts lists while working with data and analysis platforms such as ZoomInfo, Lusha and more
•    Support marketing automation tasks to assure smooth marketing processes execution
•    Own the leads & opportunities data in the marketing org. Build dashboards & reports to inspect the data and optimize it
•    Enhance existing marketing reports, develop new reports, and extract insights from them. Leverage the insights to improve the Marketing org. work
•    Analyze and calculate conversion rates and ROI for all marketing activities
•    Collaborate with the different functionalities from the Marketing/Sales org. e.g. regional marketers, regional sales, marketing ops, marketing data and growth marketing
 
Required Skills and Qualifications:-
•    Experienced with CRM systems and marketing automation platforms, specifically with Salesforce & HubSpot - a must
•    Familiarity with the demand/lead generation world, its processes and methods
•    Understanding of marketing principles and metrics, including conversion rates, ROI, and attribution modelling.
•    Strong analytical skills with the ability to interpret complex data sets and derive actionable insights
•    Proven experience in web analytics tools such as Google Analytics, GA4 or Adobe Analytics
•    Experience in generating and presenting reports to various stakeholders
•    Proficiency in designing and executing A/B tests using tools like Optimizely or Google Optimize – an advantage
•    Excellent communication skills (both verbal and written) are a must
•    Creative thinker with the ability to come up with innovative solutions