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Corporate Marketing Director

Req ID:  39481

Holon, IL



Work Location: Holon, Israel - We work in a Hybrid working model (work from home a few times a week)


About Us

Sapiens International Corporation (NASDAQ and TASE: SPNS) is a leading global provider of software solutions for the insurance industry, with a growing presence in the financial services sector. We offer integrated core software solutions and business services, and a full digital suite for the property and casualty/general insurance; life, pension, and annuities; and reinsurance markets. Sapiens also services the workers’ compensation and financial and compliance markets.

Our portfolio includes policy administration, billing, and claims; underwriting, illustration and electronic application; reinsurance and decision management software. Sapiens’ digital platform features customer and agent portals, and a business intelligence platform. With a 30-year track record of delivering to more than 600 organizations, Sapiens’ team of over 4,000 employees operates through our fully-owned subsidiaries in North America, the United Kingdom, EMEA, and Asia Pacific. For more information: www.sapiens.com.


Job Description


The candidate will be able to manage a dynamic and fast-moving marketing team, including positioning and branding, GTM activities, awareness and demand gen.


The successful candidate will be responsible for:

  • Sapiens corporate marketing – from messages and positioning, to execution of awareness and demand gen across different channels
  • Marketing calendar of activities – physical and virtual – content, media  and PRs
  • Events strategy and execution, including all global events, trade shows and customers’ conferences
  • Maintaining and updating the company’s website
  • Leading an external SEO agency, including setting goals and objectives, approving campaigns and supervising ongoing activities
  • All PR activities, internally and externally
  • Analysts’ relations – including ongoing/periodic updates and briefs calls, engagements across webinars/events opportunities, etc.
  • Content generation – including blog posts, articles, and bylines – through internal and external writer
  • Managing and mentor a strong team of people, by recruiting, coaching and developing team members


Skills and Qualifications

  • 7-10 years of experience in marketing positions, including 3-5 years managing a marketing team
  • Excellent leadership, communication and decision-making skills, including the ability to mediate conflict
  • Experience with digital and print marketing and content marketing
  • Experience managing global events
  • Familiarity with SEO and web traffic analysis
  • Experience with written marketing collateral (white papers, eBooks, etc.) a plus
  • Creative thinking and an eye for design
  • Independent, self-starting work style


Sapiens is an E-Verified & Equal Opportunity/Affirmative Action Employer, M/F/D/V

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