Marketing Manager

Sapiens UK is on the lookout for a dynamic Marketing Manager with experience of working in vertical/niche markets - similar to ours, to lead strategic marketing campaigns and activities within the EMEA region. This role is pivotal in driving growth and profitability through creative and effective marketing strategies. The ideal candidate is a growth-oriented individual who thrives on collaboration with cross-functional teams to enhance lead generation and sales opportunities.

This is an ideal opportunity for someone who is growth-minded and passionate about leading the marketing activities for a solution portfolio by working closely across the marketing, sales, and products teams to promote lead generation and create cross-sell/sell opportunities.

The position requires a deep understanding of enterprise and B2B marketing, preferably experience in European insurance industry. You will be the focal point for all marketing activities at a regional level, and you will develop robust knowledge of all product lines/services.

Location: Remote - UK

Please note that we are not offering Visa/Relocation support for this role.

Key Responsibilities:

• Collaborate across teams to create a unified marketing vision for our product sets and business segments.

• Craft compelling stories that resonate with our audience, driving them to action.

• Present innovative ideas and projects persuasively across various formats.

• Design and execute impactful marketing campaigns, programmes, and communications swiftly and seamlessly.

• Lead by example, taking charge of campaign results and continuously striving for marketing excellence.

• Develop a deep understanding of market challenges, competitor dynamics, and customer needs to position our solutions effectively.

• Build integrated marketing campaigns that align closely with sales objectives, and spearhead content and media strategies to boost market awareness and lead generation.

• Adapt strategies based on analytical insights to ensure marketing effectiveness and relevance.

Requirements:

• 12-15 years of experience in enterprise B2B marketing, with a preference for backgrounds in Insurance/Financial Services.

• Proven ability to lead and collaborate with remote teams.

• Exceptional presentation skills, including proficiency in PowerPoint.

• Demonstrated success in developing and implementing marketing strategies that generate demand.

• Excellent communication skills, both written and verbal.

• A proactive, enthusiastic approach, with a hands-on attitude towards marketing.

• Familiarity with CRM and marketing automation platforms HubSpot and Salesforce.com is advantageous.

• Bachelor’s degree in marketing, or a related field, or equivalent experience.

Why Join Us?

• Work Remotely: Embrace the flexibility of a fully remote role while staying connected and collaborative with cutting-edge tools.

• Diverse & Inclusive Culture: We celebrate diversity and are committed to creating an inclusive environment for all employees.

Sapiens International Corporation (NASDAQ and TASE: SPNS) empowers the financial sector, with a focus on insurance, to transform and become digital, innovative, and agile. Backed by 40 years of industry expertise, Sapiens offers a complete insurance platform, with pre-integrated, low-code solutions and a cloud-first approach that accelerates customers’ digital transformation. Serving more than 600 customers in 30 countries, Sapiens offers insurers across Property & Casualty, Workers’ Compensation and Life markets the most comprehensive set of solutions, from core to complementary, including Reinsurance, Financial & Compliance, Data & Analytics, Digital, and Decision Management. Sapiens’ team of more than 5,000 employees operates through our offices in North America, the UK, EMEA and Asia Pacific.

Sapiens is an E-Verified & Equal Opportunity/Affirmative Action Employer, M/F/D/V.